Naming a brand is more than a creative exercise; it’s a mix of linguistics, legal strategy, and domain availability. On Thursday, May 13th, ICA is going behind the scenes with Catchword, one of the world’s leading naming agencies.
We are welcoming back Laurel Sutton (Senior Strategist & Linguist) and Lea Chu (Executive Director) to break down the professional naming process and the critical role domains play in a brand launch.
What we’ll cover:
- How agencies approach naming for companies of different sizes
- The full process: strategy, brainstorming, shortlisting, and client selection
- Where domains come in — screening, availability, and broker handoffs
- How to avoid legal and linguistic landmines
- Real case studies from well-known brands
- How Catchword manages its own domain portfolio (Catchword Accelerator) and when acquiring an existing domain makes sense
Meeting Logistics
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Date: Wednesday, May 13th
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Time: 1:00 PM ET
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Format: Zoom meeting (40 minutes of content followed by open Q&A).
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Eligibility: ICA Members only. Not a member yet? Joining is easy here!
Note: A calendar invite has been sent to all members. If you did not receive the invite or need the Zoom link, please contact Gina for the details